Creative Thinking
Systems

Creative Thinking Systems is an applied AI research, development, and production company. We exist to ensure that AI serves creativity rather than displacing it, and that the people and organisations who create retain agency, ownership, and economic reward in the process.

Our mission is to enhance, incentivise, and enshrine human creativity in an era of artificial intelligence.

What We Do

01

Research & Development

Applied research, tools, and public demonstrators.

  • Dead Internet Monitor: A live diagnostic tool tracking the proliferation of AI-generated content and bot activity across social platforms, measuring how “dead” the internet is becoming.
  • Creator Value Monitor: Measuring the economic value of creative works to AI systems, across training inputs and generated outputs. Developing a valuation methodology (the Latent Value Index) and building toward a collecting society model for the AI age.
  • Cooperative Intelligence Benchmark: Evaluating and informing how frontier AI models cooperate with humans on complex creative tasks.
02

Sovereign AI Infrastructure & Agentic Systems

Designing and building AI solutions for organisations that cannot process sensitive intellectual property, collections data, or operational information through third-party cloud AI services.

  • Sovereign Deployment: AI systems built on open-weight models and nationally compliant infrastructure, keeping data, content, and workflows under the organisation’s own control. This applies to any institution managing sensitive assets at scale, from digitised collections to multi-site operations.
  • Agentic Operations: Building multi-agent systems that coordinate complex real-world workflows including event production, venue operations, and programming, reducing operational overhead while maintaining human oversight and control.
  • AI Readiness and Implementation: Diagnostic assessments, workflow design, training, and implementation, tailored to the specific constraints and opportunities of organisations adopting AI. A structured entry point at any stage of AI maturity.
03

Production & Content

Emerging AI-native production capabilities, developed through our R&D programme and built in partnership with clients.

  • Generative Content for Public Space: Culturally authentic generative content and music for venues, public spaces, and districts, serving regional aesthetics at scale. Currently in development through applied research partnerships.
  • World Models: Exploring the application of emerging AI world models, systems that generate coherent, navigable environments, to production contexts: immersive experiences, interactive walkthroughs, and virtual reconstructions. An active development direction building on our sovereign infrastructure work.

Who

CTS is led by Conor Roche, with 20 years of experience building technology-driven creative operations internationally, from London’s Roundhouse to Hong Kong’s West Kowloon Cultural District to a $500B city-scale development in the Middle East. He holds an MSc in Artificial Intelligence (University of Bath), holds a Harvard CopyrightX certification, delivered European Commission research on AI policy and creative industries, is a NESTA Clore Fellow, and sits on the board of Dublin’s Gate Theatre.

Get in Touch

If you are navigating sovereign AI, agentic systems, or content attribution, we offer a structured diagnostic as a starting point. We are also exploring co-funded R&D arrangements with universities and funding bodies.