Creative Thinking
Systems

Applied AI research, development and adoption for the creative, media and public sectors.

We exist to ensure that AI serves creativity rather than displacing it, and that the people and organisations who create retain agency, ownership, and economic reward in the process.

Our Work

Adoption & Development

  • AI Adoption: Diagnostic assessments, strategy and systems development, training and setup.

Coordination & Cooperation

  • Production Systems: Secure and compliant enterprise-grade agent systems for production and content generation.
  • Agent Culture: Research into how AI agents can cooperate through culture.

Measurement & Attribution

  • Creative Value Monitor: Creative Value Monitor measures the value that creative work contributes to AI. It tracks how much creative work goes into AI systems and how much value those systems draw from it, the inputs and the outputs.
  • Dead Internet Monitor: Dead Internet Monitor tracks the proliferation of AI-generated and consumed content, measuring how “dead” the internet is becoming.

Who

CTS was founded by Conor Roche, with 20+ years of building operations and developing digital products and AI in the creative, media and public sectors across Europe, the UK, China and the Middle East.

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